Reply and Policy Recommendations

By Hayim Herring

Susan and David Wilstein Institute of Jewish Policy Studies (University of Judaism), 2001

Rabbi Herring responds to his interlocutors and offers policy recommendations based on this discussion. He states that Jewish institutions should consider actively pursuing a marketing strategy that is appropriate to their particular setting. Marketing involves much more than the use of clever advertisements to draw people to an activity. Building relationships with individuals is at the heart of a true marketing strategy. In other words, marketing is both a mentality and a process that permeates every aspect of an organization.

Topic: Management and Administration, Networking, Communications/Marketing, Leadership, Jewish Organizations, Marketing/Communications, Community Building, Communal Organization

Name of Publication: Jewish Networking: Linking People, Institutions, Community

Editor: Heller, Zachary I.

Page Number(s): 95-103

Funder: Combined Jewish Philanthropies , of Greater Boston , The Minneapolis Jewish Federation

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Genre: Book Chapter

Identifier: ISBN 1-893380-01-7

Language: English

Copyright Holder: Author

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Herring, Hayim. Reply and Policy Recommendations. Jewish Networking: Linking People, Institutions, Community. Susan and David Wilstein Institute of Jewish Policy Studies (University of Judaism). 2001: 95-103. http://www.bjpa.org/Publications/details.cfm?PublicationID=11140


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