Moving Beyond the Limited Reach of Current "Social Media" Approaches: Why Jewish Digital Communities Require Rich and Remixable Narrative Content

By Owen Gottlieb

Central Conference of American Rabbis (CCAR), Spring 2011

The author describes how recent research and scholarship in the emerging discipline of Digital Media and Learning provide insights into how we can best nurture meaningful Jewish community online. Though Jewish institutions have thus far ventured into the use of social media as a tool to extend current paradigms of communication, engagement, and outreach, today's digital media ecologies call for potent new modes and models. He argues that for the sake of Jewish continuity, we must focus energy on understanding how robust online communities can be nurtured. Most importantly for rabbis, cantors, and educators, digital media requires new modes by which we can help people find meaning throughout their lives and new ways to make our ancient stories and wisdom more accessible. In this article, he contrasts our current models of approaching digitally networked communities with alternative models, drawing from current research in Digital Media and Learning including ethnographic research and case studies in participatory culture. He compares and contrasts the current friendship-driven and advertising/public relations models in the Jewish institutional world with alternative interest-driven practices which are fueled by "remixable" media and narrative-rich content.

Topic: Digital Media, Narrative, Internet, Engagement, Jewish Identity, Technology, Affiliation, Community Building, Identity

Name of Publication: CCAR Journal: The Reform Jewish Quarterly

Editor: Laemmle, Susan E.

Page Number(s): 82-98

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Gottlieb, Owen. Moving Beyond the Limited Reach of Current "Social Media" Approaches: Why Jewish Digital Communities Require Rich and Remixable Narrative Content. CCAR Journal: The Reform Jewish Quarterly. Central Conference of American Rabbis (CCAR). Spring 2011: 82-98. http://www.bjpa.org/Publications/details.cfm?PublicationID=11699


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