Hebrew: A Grassroots Campaign for Jewish Identity

By Wayne Firestone

Steinhardt Foundation for Jewish Life, Spring 2011

The author, President of Hillel: The Foundation for Jewish Campus Life, argues that while the Jewish world bemoans the increasing secularization and apathy among young Jews, Hebrew presents an opportunity for students to explore Jewish identity in their own language. Over the past decade, the Jewish people have unwittingly launched a marketing campaign for a seemingly fledgling enterprise: Hebrew. This campaign has been generated without a plan or a budget, and without an organization or university devoting significant resources or energies to it. Yet this grassroots campaign is working to engender a linguistic and cultural resuscitation of Modern Hebrew.

Topic: College Organizations, Language, Jewish Identification, Hebrew, Higher Education, University Organizations, Campus Organizations, Students

Name of Publication: Contact: The Journal of the Steinhardt Foundation for Jewish Life

Editor: Valley, Eli

Volume/Issue: Vol.13/no.2

Page Number(s): 8-9

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Genre: Popular Periodical

Coverage: North America , United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Firestone, Wayne. Hebrew: A Grassroots Campaign for Jewish Identity. Contact: The Journal of the Steinhardt Foundation for Jewish Life. Steinhardt Foundation for Jewish Life. Spring 2011: 8-9. http://www.bjpa.org/Publications/details.cfm?PublicationID=12102


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