The New Jewish Food Movement and the Jewish Consumer

By Andrea Lieber

Association for Jewish Studies (AJS), Fall 2011

What does it mean for kosher dining and vegan dining to form an alliance in the marketplace of a college cafeteria? In some respects, the kosher-vegan alliance reinforces the popular assumption that "kosher" equals "healthy," an idea explored at length in Sue Fishkoff's recent book, Kosher Nation, which chronicles the story of kashrut's Americanization. The fact that a small liberal arts college in rural Pennsylvania is literally "catering" to two niche dietary needs is also a symbolic attempt at inclusivity and an acknowledgement of student diversity. But, what interests me most about the success of the KoVe on campus is the extent to which it is a product of what has been called a "new Jewish food movement"- a popular current that marries kashrut and environmental sustainability toward a new reading of traditional Jewish practices.

Topic: Ritual, Food, Environment, Kosher, Kashrut

Name of Publication: AJS Perspectives: The Magazine of the Association for Jewish Studies

Editor: Bunzl, Matti , Havrelock, Rachel

Volume/Issue: Fall 2011

Page Number(s): 58-59

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Genre: Article

Coverage: Pennsylvania , United States

Identifier: ISSN 1529-6423

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Lieber, Andrea. The New Jewish Food Movement and the Jewish Consumer. AJS Perspectives: The Magazine of the Association for Jewish Studies. Association for Jewish Studies (AJS). Fall 2011: 58-59. http://www.bjpa.org/Publications/details.cfm?PublicationID=13606


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