When it comes to technological innovation, Jewish organizations can't seem to win. They are criticized for their lack of adaptability and their sluggish integration of new media strategies and tools. Yet when a Jewish organization builds a blog or starts a Twitter stream, they are often criticized for a lack of direction, for embracing technology for its own sake because it seems hip or novel.
Of course, some Jewish organizations and start-ups have tried to leverage internet innovation to foster Jewish education and identity. It is worth reflecting on some of these products - on their successes and challenges - to discover if there are lessons for us as a community going forward.