Education is clearly a process and not a product, but today's educators still have much to learn from new models of online product distribution. This new marketplace of the internet is not just a new way to get old products; it represents a seismic shift in our culture. Today's customers get what they want when they want it, and accordingly we need to rethink how we educate our students. While we need to determine ways to use new technology, we also need to learn to imitate the culture of this new media. It is this article's argument that to compete better in this new market we have to learn certain pedagogical innovations from the Talmud and some from Jewish summer camp.