The Two Minute Zionism Elevator Pitch

By Leonard Fein

Forward Association, 2012

If you were stuck in an elevator with a young Jew who was disconnected from Zionism and had two minutes to sell him about why he should re-engage with Jewishness and Zionism, what would you say? Never say it is too late, that having been lost before, he is lost forever. Bring the wicked son back into the fold, for there are great riches to be had in the story of his people.

Topic: Youth Engagement, Youth, Narrative, Zionism

Name of Publication: Jewish Daily Forward

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Fein, Leonard. The Two Minute Zionism Elevator Pitch. Jewish Daily Forward. Forward Association. 2012:


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