The economic climate of severe recession has seen the cutting back of many funds devoted to innovation in the Jewish community as funders have instead focused their efforts on basic human services and reliable brand names. The author argues that not only should funders continue to fund innovation in the current climate but that innovation is even more important now than ever before. She cites numerous successful examples of recent innovations in the Jewish community, noting that millions of people have been touched by relatively small investments owing to the ingenuity, hard work, and dedication of Jewish entrepreneurs and their supporters. By funding and giving autonomy to creative individuals who are willing to take risks, funders can help create new organizations or renovate existing ones with only modest grants. Such investments can have resounding impacts on the future of the Jewish community, during this economic crisis and beyond it.