Beyond Duty and Obligation: Engaging the Next Generation

By Sharna Goldseker

Jewish Communal Service Association of North America (JCSA), Spring 2009

Baby boomers are predicted to inherit upward of $40 trillion by 2052; therefore, effective intergenerational transfer of wealth is of considerable concern in the field of philanthropy. 21/64 is a nonprofit consulting division dedicated to helping foundations effectively involve members of the next generations in their planning and vision for family wealth. The author, director of 21/64, notes that Generations X and Y need peer group identification with other inheritors in order to understand their social role in the philanthropic world. These young people often have 'multiple identities,' and older generations must recognize and engage these identities in order to foster dialogue across generations and prepare younger funders for future decision making. With careful planning, the newer generation of funders can be given the resources they will need to help multigenerational philanthropy succeed.

Topic: NGOs, Philanthropy and Fundraising, Development, Generational Issues, Nonprofits, Fundraising and Philanthropy, Identity Formation

Name of Publication: Journal of Jewish Communal Service

Editor: Gail Naron

Volume/Issue: Vol.84/no.1/2

Page Number(s): 115-120

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Goldseker, Sharna. Beyond Duty and Obligation: Engaging the Next Generation. Journal of Jewish Communal Service. Jewish Communal Service Association of North America (JCSA). Spring 2009: 115-120. http://www.bjpa.org/Publications/details.cfm?PublicationID=4123


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