This project was initiated in the fall of 2009 by Rose Community Foundation to identify, evaluate and document recent research and study into Jewish teens and their involvement with Jewish and non-Jewish out-of-school activities. The purpose was to identify trends and patterns in motivations of Jewish youth in choosing to participate (or not) in different out-of-school activities. Declining participation rates in both formal and informal Jewish programming have been well documented nationally, and local programs have not been immune to this trend. Developing an understanding of common motivations and interests of Jewish teens will help local organizations serving Jewish youth adapt both programmatic and marketing strategies to be more responsive to the interests of local teens. The goal is that this research will guide philanthropists, Jewish institutions serving teens, program staff, and social innovators when they assess current programs and create new programs and marketing strategies.