Although a Jewish community may seem of one mind, competing values often make it very difficult for Jewish communal service agencies to set priorities. In order to make sound decisions, Jewish agencies need to set clear goals, which should be specific, research-based, and realistic. Information must be gathered from sources other than the agencies themselves, which see only the clients they serve, and should instead come from central referring agencies and "marketing analysis" sampling studies. As well, it is crucial to remember the human component of decision making; the disappointed supporters of each rejected proposal must be engaged in support of the accepted proposals, demonstrating their commitment to the good of the community as a whole.
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Greenberg, Martin. Planning for the Jewish Community - The Process of Establishing Priorities and Goals. Journal of Jewish Communal Service. Jewish Communal Service Association of North America (JCSA),National Conference of Jewish Communal Service. Winter 1971: