Jewish summer camps have experienced tremendous growth and support over the last decade. More than 150 such nonprofit overnight camps serve the Jewish community across North America, providing unparalleled summer camp fun suffused with Jewish values and experiences. While we celebrate these successes, national research indicates that enormous opportunity exists to engage a much larger number of Jewish children and teens. In order to understand how Jewish parents–camps’ “consumers”–make their decisions about how their children will spend their summer days, the Foundation for Jewish Camp has adopted a data-driven focus, conducting a series of market research studies. The goal is to provide camps with the market research, consultation, and training tools to enable them to reach new families. This report provides the field of Jewish camp with a deeper understanding of Jewish families and their connection to the Jewish community, and explores families in which both parents are Jewish and those with one Jewish parent.