Jewish Overnight Camps: A Study of the Greater Toronto Area Market

By Steven M. Cohen, Judith Veinstein

Foundation for Jewish Camp (FJC), UJA-Federation of Greater Toronto, Spring 2009

In the fall of 2007, as part of its 2008 annual campaign, UJA Federation of Greater Toronto launched a groundbreaking initiative meant to raise awareness of the power and importance of Jewish summer camp and to begin to build capacity within the Jewish overnight camps that serve the Greater Toronto community. TopBunk (www.topbunk.ca), the Jewish camp incentive program, has already introduced hundreds of youngsters to their first Jewish camp experience, and additional capacity building strategies are being considered. Critical to these strategies is the need to research and understand the market in order to develop concise marketing and public relations strategies that will effectively reach out to a diverse Jewish population. This report gives us the first clear understanding of how to communicate effectively with Toronto area Jewish families about the value and benefits of attending Jewish overnight camp. This study engaged more than 1,800 parents through qualitative consumer interviews in the Toronto area, and then through an online survey. Parents described the decision-making that contributes to their choice of summer plans for their children; this information was invaluable.

Topic: Jewish Camp, Youth, Jewish Identification, Engagement, Family, Camp

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Genre: Report

Coverage: Canada , Toronto, Ontario

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Cohen, Steven M. Veinstein, Judith. Jewish Overnight Camps: A Study of the Greater Toronto Area Market. Foundation for Jewish Camp (FJC),UJA-Federation of Greater Toronto. Spring 2009: http://www.bjpa.org/Publications/details.cfm?PublicationID=4958


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