How Effectively Are Centers Interpreting Their Jewish Programs?

By Bernard Postal

Jewish Communal Service Association of North America (JCSA), National Conference of Jewish Communal Service, Spring 1966

For all their espoused purposes relating to Jewish heritage and continuity, the author argues that Jewish Community Centers (JCCs) present themselves as if they differ very little in their activities from non-sectarian recreation agencies. It is not that Jewish-specific programming does not exist at these Centers, the author argues, but rather that Centers seem to bury them in the details of their programming marketing materials rather than highlighting them. Basing his analysis on reading many Jewish Center brochures and catalogues, the author asserts that if Jewish Centers are to win greater respect in the Jewish communal world as instruments of the Jewish community instead of instruments of assimilation, they must move swiftly toward use of all their communications media to interpret their Jewish programming to the community.

Topic: Organizational Development, Jewish Community Centers (JCCs), Jewish Content, Communications/Marketing, Jewish Organizations, Outreach, Marketing/Communications, Community Centers

Name of Publication: Journal of Jewish Communal Service

Editor: Sherman, Sanford N.

Volume/Issue: Vol. 42/No. 3

Page Number(s): 283-287

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Genre: Conference Presentation

Coverage: North America

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Postal, Bernard. How Effectively Are Centers Interpreting Their Jewish Programs?. Journal of Jewish Communal Service. Jewish Communal Service Association of North America (JCSA),National Conference of Jewish Communal Service. Spring 1966: 283-287.


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