In an effort to develop best practices for Jewish organizations in the use of Facebook, this project examines several dimensions of the Facebook website. First it briefly looks at how Jewish organizations are currently using Facebook. Second, Facebook itself is examined, including information on what innovations exist to help organizations market themselves. Third, this project reports on a broad survey questionnaire that supplies data on the Millennial generation and how they respond to various forms of marketing. Finally, from this analysis, the project proposes a set of best practices as a way of bridging the gap between Jewish organizations and the Millennial generation they seek to serve. The general finding of this project is that Facebook is an invaluable and increasingly indispensable tool for organizations to market themselves.
Download for personal use, freely distribute link
Harris, David R. Facebook: It's Not Just About Networking Anymore-- Best Practices for Jewish Organizations. HUC-JIR School of Jewish Nonprofit Management (formerly School of Jewish Communal Service) Masters Theses. Hebrew Union College - Jewish Institute of Religion School of Jewish Communal Service. April 2009: