In 2008-2009, the School of Jewish Communal Service (SJCS), then celebrating its 40th anniversary released a strategic plan, written by Director Richard Siegel, recommending that the school update its image for a more contemporary audience, in general, and for prospective students, in particular. This thesis undertakes a competitive analysis for SJCS, for the purposes of developing a branding strategy for the program, aimed at this group of prospective students to raise their awareness of and interest in attending the school.
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Brown, Carly T. Informing a Branding Strategy: A Competitive Analysis for the School of Jewish Communal Service. HUC-JIR School of Jewish Nonprofit Management (formerly School of Jewish Communal Service) Masters Theses. Hebrew Union College - Jewish Institute of Religion School of Jewish Communal Service. April 2010: