Social Marketing and Federations

By Steven E. Gelfand

Jewish Communal Service Association of North America (JCSA), June 1984

Federations conduct demographic studies, social service needs assessments, and priorities studies, but rarely if ever focus on attitudes with regard to: (1) charitable giving to Jewish causes in general and specific Jewish organizations, in particular, (2) how campaign proceeds are allocated, and (3) volunteering. Delving into these areas falls within the domain of market research. Federation leadership can no longer afford to assume that these attitudes are well known, that poor givers will never be good givers, that non-givers will never be givers. In Journal of Jewish Communal Service, 60: 4.

Topic: Organizational Development, Philanthropy and Fundraising, Development, Fundraising and Philanthropy, Jewish Organizations

Name of Publication: Journal of Jewish Communal Service

Volume/Issue: Vol. 60/No. 4

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Genre: Article

Coverage: United States

Language: English

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Gelfand, Steven E. Social Marketing and Federations. Journal of Jewish Communal Service. Jewish Communal Service Association of North America (JCSA). June 1984: http://www.bjpa.org/Publications/details.cfm?PublicationID=587


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