This piece explores the emergence of the public relations professional in the Jewish community and what it means for the social work profession and field as a whole. The author highlights the confusion about the exact role of the public relations worker and how it can benefit the social worker. The author also mentions the potential of the public relations work as a bridge from the agency to the community. The piece concludes by asserting that professionals in the field are well-trained, so it is important that the use of the professional be at a high standard.
Download for personal use, freely distribute link
Cohen, Elliot E. Social Work Public Relations in the Changing Community. The Jewish Social Service Quarterly. Jewish Communal Service Association of North America (JCSA),National Conference of Jewish Social Welfare. September 1947: