The Media of Public Relations

By Henry W. Levy

Jewish Communal Service Association of North America (JCSA), National Conference of Jewish Social Welfare, September 1947

This piece discusses the various media available in the development of a public relations campaign for social services. The author asserts that most public relations campaigns fail because of the inability of social work executives and board members to properly evaluate and understand public relations. The piece explains how various resources like newspapers, radio and pamphlets can be better leveraged to help the efforts of social service.

Topic: Professionalism, Social Services, Social Work, Media, Communications/Marketing, Publications, Marketing/Communications

Name of Publication: The Jewish Social Service Quarterly

Editor: Aptekar, Herbert H.

Volume/Issue: Vol.24/no.1

Page Number(s): 44-54

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Levy, Henry W. The Media of Public Relations. The Jewish Social Service Quarterly. Jewish Communal Service Association of North America (JCSA),National Conference of Jewish Social Welfare. September 1947: 44-54. http://www.bjpa.org/Publications/details.cfm?PublicationID=5991


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