Developing a Public Relations Program in a Functional Agency

By Frances Schmidt

Jewish Communal Service Association of North America (JCSA), National Conference of Jewish Social Welfare, September 1947

This piece highlights the development of a public relations program in an agency. The piece asserts that policy making must be made with consideration to public relations values. The piece concludes by asserting that success of program and policy making is dependent on the follow-up and how the media is used to support such pursuits.

Topic: Programming, Policy, Media, Communications/Marketing, Jewish Organizations, Marketing/Communications

Name of Publication: The Jewish Social Service Quarterly

Editor: Aptekar, Herbert H.

Volume/Issue: Vol.24/no.1

Page Number(s): 55-58

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Schmidt, Frances. Developing a Public Relations Program in a Functional Agency. The Jewish Social Service Quarterly. Jewish Communal Service Association of North America (JCSA),National Conference of Jewish Social Welfare. September 1947: 55-58. http://www.bjpa.org/Publications/details.cfm?PublicationID=5992


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