The Jewish Marketplace

By Chava Weissler

Jewish Family & Life (JFL Media), January 2004

The author asserts that marketing has taken center stage as a conscious strategy of engaging Jews in Judaism, and the market has both pleasures and costs. The institutions marketing these spiritual, communal, and ethnic commodities may hope that they will draw Jews into participation in community and a sense of history. Yet these commodities are, paradoxically, still within the parameters of the consumer society, in which the fulfillment of the self is the paramount value.

Topic: Ritual, Spirituality, Engagement, Consumerism, Communications/Marketing, Prayer Communities, Marketing/Communications, Values, Synagogues and Congregations

Name of Publication: Sh'ma: A Journal of Jewish Ideas

Editor: Berrin, Susan

Volume/Issue: 34/607

Page Number(s): 1-2

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Weissler, Chava. The Jewish Marketplace. Sh'ma: A Journal of Jewish Ideas. Jewish Family & Life (JFL Media). January 2004: 1-2. http://www.bjpa.org/Publications/details.cfm?PublicationID=6347


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