Missing: The Vision and the Values

By Andrew Silow-Carroll

Jewish Family & Life (JFL Media), January 2004

The author argues that whatâ??s missing from our marketing of Judaism is a clearly articulated and inspiring vision and description of values. Establishing an identity is essential to the Jewish enterprise, and if a Jewish institution canâ??t answer that, thereâ??s no advertising campaign in the world that can save it.

Topic: Jewish Identification, Engagement, Communications/Marketing, Organizational Philosophy, Jewish Organizations, Marketing/Communications, Identity Formation, Values

Name of Publication: Sh'ma: A Journal of Jewish Ideas

Editor: Berrin, Susan

Volume/Issue: 34/607

Page Number(s): 2-3

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Silow-Carroll, Andrew. Missing: The Vision and the Values. Sh'ma: A Journal of Jewish Ideas. Jewish Family & Life (JFL Media). January 2004: 2-3. http://www.bjpa.org/Publications/details.cfm?PublicationID=6348


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