Marketing Undermines Judaism

By Jay Michaelson

Jewish Family & Life (JFL Media), January 2004

The author argues that advertising is about the deceitful exploitation of desire. Therefore, we undermine Judaism by using this tactic and dumbing it down. To treat Judaism as something to be consumed is to start down a spiritual path on the wrong foot. If Judaism is to transform, it will require full participation and a yearning heart; if you can buy it, it's not holy.

Topic: Spirituality, Engagement, Consumerism, Communications/Marketing, Jewish Organizations, Outreach, Marketing/Communications

Name of Publication: Sh'ma: A Journal of Jewish Ideas

Editor: Berrin, Susan

Volume/Issue: 34/607

Page Number(s): 4-5

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Michaelson, Jay. Marketing Undermines Judaism. Sh'ma: A Journal of Jewish Ideas. Jewish Family & Life (JFL Media). January 2004: 4-5. http://www.bjpa.org/Publications/details.cfm?PublicationID=6350


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